In “Don’t Self-host an Ecommerce Store,” my previous article, I explained how owning and maintaining web servers are poor options for most stores. In this article I’ll address a better alternative: renting servers from a professional hosting company. When you rent a server, you pay a company to use a computer in its data center […]
Comparing Web Servers: Dedicated vs. Virtual Private Read More »
Tracking tools are tricky and require a lot of attention, in spite of analytical thinking. To avoid gray hair, follow these step-by-step instructions to success. Collecting and analyzing data is one of the many important keys to setting up a beneficial promotional campaign. No one wants to leave money on the table in the form of
Windows conversions explained: Comparing Facebook and Google Read More »
This is the third post in our Email Newsletter Series. One major sticking point for most bloggers who are setting up a newsletter is deciding what email service to use. There are lots of different, competing, options out there, and there’s no one perfect solution. Just in case you were thinking about it … don’t try to
August 17, 2017 There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions
Comparing AdWords & Real Estate To Understand CPC Inflation Read More »
