Comparisons

How Google Might Harness Comparisons

Groupwise scoring functions using deep neural networks: New Google experiment may change the way webpages are ranked. Deciphering Google’s search algorithms so clients’ sites can perform well on search engine results pages (SERPs) has always been at the heart of a search marketer’s job. However, this is easier said than done. Google never formally announces …

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Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

Posted by rjonesx. It’s all wrong It always was. Most of us knew it. But with limited resources, we just couldn’t really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review. My …

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Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze

Bing is launching Audience Segmentation reporting to give advertisers detailed insights about how their search audiences are performing. The new feature also makes it easy to compare audiences against non-targeted users. The new feature applies to Remarketing in Paid Search, as well as In-market Audiences and Custom Audiences, both of which are in pilot. Advertisers can …

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amazon patent

Amazon May Block In-Store Price Comparisons With New Patented Technology

A patent purchased by Amazon may pose potential privacy issues. Named, “Physical Store Online Shopping Control,” this technology has the capability to track shoppers within their brick-and-mortar stores. If shoppers connect through the store’s wifi networks, this new system can track their online activity and interfere with it. This prevents shoppers from what has been …

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