Compel

Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

There’s a new bill circulating in the Senate that would require large internet companies to disclose that their results are using “opaque algorithms” and offer consumers an option to see non-personalized search results or content, the Wall Street Journal (WSJ) first reported. It’s called “The Filter Bubble Transparency Act.” The term Filter Bubble was coined …

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Persuasive Sales Copywriting Techniques: Compel, Engage, Persuade

It’s one of the greatest challenges for any business: Just how do you make sure your sales copy delivers the results you want? Today, I’m going to give you four simple-to-implement techniques that American Writers & Artists Inc. (AWAI) has been teaching copywriters for the past 20 years.  Understand them and start applying them to …

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