Kurt Vonnegut, one of the heavyweights of 20th century literature, once said that every single sentence of a story should either reveal something about a character or advance the action. You might not be crafting traditional narratives on your website, but Vonnegut’s timeless advice still holds true whether you’re helping people learn a new skill […]
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StockSnap / Pixabay Telling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has to be able and willing to
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Should you create a separate site and which content do you need? In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website. You may already have your own website that incorporates essential company information. In this case, you have the decision
You may think your brand story is about your business… but think again. The brand story, at its core, is about your consumers. Your story is what your business stands for; it is its set of beliefs, its purpose, and its meaning. Those values, in turn, become the signals that your consumers learn from and
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Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive and serve as one of the four most effective drivers
4 Compelling Stats That Prove Email Marketing Is Alive – Email Marketing – SMTP services Read More »
Singer, songwriter and guitarist Tommy Shaw was born in Montgomery, Alabama, on September 11, 1953. He is best known for his work with the rock band Styx (since December 1975), but has played with other groups including Damn Yankees, Shaw Blades, MS Funk and Montgomery-based band Harvest. Styx has had 16 top 40 singles in
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