When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever. …
The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns the Schick and Wilkinson blade brands. It’s a disappointment to Harry’s founders and VC investors, to be sure, and perhaps even a deterrent to further VC investment in DTC disruptor companies. But …
How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to …
Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. January 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that …
1. Search-Intent Oriented Content The web has a content problem. There’s just too much of it. Search Google for literally anything, and the total number of results will be in the hundreds of millions – and it’s an everyday thing. What’s more, nobody expects all of those results to be good. However, users expect to …
By Cristina Maria Competition is one of the biggest reasons businesses fail, particularly small ones. Why? There are a variety of factors, but a major influence is the fact that newer, smaller businesses simply can’t compete with larger enterprises when it comes to speed, flexibility, and accuracy—or can they? Let’s say you provide field services …
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