If you fail to practice due diligence when it comes to local SEO, you’re going to lose market share to competitors who take it seriously. You might even endanger your own livelihood. In this article, we’ll go over 27 important local SEO tips that will keep you on top of the search engine results pages […]
27 Local SEO Tips Your Lazy Competitors Are Neglecting Read More »
Surveyed consumers say quality of work trumps mere price. Dealership service departments outmuscle competitors by employing better-trained mechanics and offering finer customer amenities. But the competition often outhustles dealers when it comes to effective digital marketing of back-shop services. Independent repair shops and car-care chains maintain a larger online presence than do dealers, primarily because
Dealership Fixed Ops Outmuscle But Don’t Outhustle Competitors Read More »
I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? If you’re not advertising on Facebook yet, prospects (Newsflash: Facebook
5 Ways to Use Facebook Ads to Take Down Your Competitors Read More »
Mastering search engines is a key part of driving sales online and even a basic understanding of what makes a website appear at the top of Google can be game changing. Search engine optimisation (SEO) is often regarded by businesses as a low-priority task on a long to-do list, which means that it often simply never
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A contextual link is a powerful type of backlink that is placed within the content of a page, earned through linkbait approach (utility of the content and blogger relationships) or voluntarily acquiring it by providing external content piece on a specific blog/site (e.g. guest post with a link pointing to your content/page). Contextual links pass
How to Build Contextual Links that Your Competitors Can’t Copy|Digital Philippines Read More »
You can’t really tell how strong your brand is until you compare it against your competitor’s. Their social media strategy, how they work with influencers, and their broader PR approach – they all show you where you stand in the industry, and how you can improve to win against the competition. That sounds impressive. But
How to Monitor Your Competitors to Boost Content Reach and PR ROI Read More »
NOW UPDATED! This post was expanded for 2017 with new information, examples, and stats on website competitive analysis. Enjoy! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Like anything worth having, the unfortunate reality of running a business is that you are going to face a lot
