Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a real-time part of the core Google algorithm, and as a result, penalties have become less common, but still exist both in partial and site-wide […]
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Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? For brands trying to stand out in a crowded online marketplace, this is not a good look. Most brands don’t have
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After five years of extensive renovations and refurbishments, the completed 75 on Plein was handed over to Truworths earlier this month. Located in the heart of Cape Town’s CBD, the Plein Park building was originally designed by KMH Architects in 1962 and housed the old Department of Justice. Five decades later, KMH was re-appointed to
75 on Plein refurbishment complete, handed over to Truworths Read More »
Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. We talk about data being the new oxygen, and a vital part of our industry. Without it,
Email Data Quality: Compliant, Correct, Complete – Validity Read More »
Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality. If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Insights available to TikTok pro accounts can inform
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China’s GPS-like satellite navigation system has been in the works for over two decades. Global Times China successfully launched into space the final satellite of its Beidou navigation system on Tuesday. It’s Beijing’s answer to the US government-owned GPS and will help the country reduce its reliance on American technology. The satellite launch took place
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Microsoft Security Intelligence CAPTCHAs, those puzzles with muffled sounds or blurred or squiggly letters that websites use to filter out bots (often unsuccessfully), have been annoying end users for more than a decade. Now, the challenge-and-response tests are likely to vex targets in malware attacks. Microsoft recently spotted an attack group distributing a malicious Excel
To evade detection, hackers are requiring targets to complete CAPTCHAs Read More »
Then again, NASA is facing a tight deadline. Mars and Earth are only on the same side of the sun every 26 months, meaning NASA has a limited window to launch the spacecraft to the Red Planet. Storing the spacecraft and waiting another two years for the next opportunity could have cost “half a billion
Snapchat ads. Are they worth it? Here’s the thing: those who like this platform, really like it. According to a Pew Research survey of American Snapchat users, 46% reported that they visit the site several times a day. That puts the site just ahead of Instagram’s 42% and just behind Facebook’s 51%. Snapchat is especially
Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. But let’s be upfront: YouTube ads
