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No-click search results are much less of a factor where (commercial) queries trigger the appearance of ads. There are significant differences in CTRs for position 1 for branded and non-branded queries. And featured snippets don’t impact CTRs in the aggregate. Those are the three major findings by Perficient Digital in a new report on the
Analysis of 250 million SERPs finds no-click story more complex than it appears Read More »
Marketers rely on data to initiate campaigns and target new and existing customers. However, although many companies operate with an attitude of “the more data, the better,” many marketers simply don’t know how to leverage the data they’re collecting. Nearly three-quarters (73%) of all data within an enterprise goes unused for analytics, according to Forrester.
Martech Stacks: Complex Configurations Will Cost You Read More »
Today, running a thorough and comprehensive SEO campaign is paramount for ranking. If you aren’t optimizing your website and keeping up with the trends, then your ranking competitors surely are. I feel that it’s useful to think about SEO as simply the amalgamation of best practices that are recognized by the search engines. And a
5 of the Most Complex SEO Problems & How to Fix Them Read More »
Freshness Usefulness Content Marketing Rebellion shows small business owners that they’ve had it right all along. It is a treatise on the evolution of marketing for marketers and businesses who want to thrive in a no-BS marketplace. I’ve just received my copy of Marketing Rebellion: The Most Human Company Wins by Mark Schaefer, and boy
Will Marketing Rebellion Free SMBs From Their Inferiority Complex? Read More »
Bottom Line: Realizing visual configurators’ full potential starts by enabling engineering, production, and sales to become real-time collaborators in creating new products. 2D, 3D, Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR) visual configurators are proliferating across the Configure, Price, and Quote (CPQ) landscape today. Manufacturing marketing teams say they are the most
How To Make Complex CPQ Selling Simple With Visual Configurators Read More »
IT Outsourcing Services Algorithms have a long and illustrious history, dating back to ancient times. Muḥammad ibn Mūsā al-Khwārizmī, a 9th-century mathematician thought to be the father of algebra, is also considered the creator of the term “algorithm.” However, the concept had already been used for hundreds of years, although the exact beginnings are unknown.
What About Complex Algorithms? Read More »
Companies around the world will spend over half a trillion dollars on media this year, but according to the ID Comms 2019 Media Thinking report, advertisers largely see media as a cost to their businesses rather than an investment for growth, believe media is a “complex headache”, and view their agencies as commodity vendors. During
Advertisers see media as a cost center and “complex headache”: report – Econsultancy Read More »
To date, U.S. data privacy regulation has been bogged down with party politics. That’s because the debate has been about individual rights to privacy, versus data used for business gain. This political divide has stopped any federal regulation from being passed. Instead, states have stepped in, and Nevada, Vermont and California are among the many
Complex state privacy laws hurt all of us Read More »
Blockchain is the least mature of the six transformative technologies tracked by Digital Orbit. Complex and largely confined in application to the financial sector, Blockchain together with 5G had the lowest scores in readiness, one of Digital Orbit’s two key measures. The low scores meant that both Blockchain and 5G were considered least likely
