Complex

Oh, Now I Get It! How to Explain Complex Topics to Your Audience

Technical writers have a great number of skills, but perhaps the most important is the ability to adapt your language to the level of comprehension your audience has. A highly technical and complex article can overwhelm readers or even bore them. “But it’s impossible to delight my readers and keep them engaged when I’m talking […]

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Reading the Complex Digital Landscape to Track Your Audience Journey

As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital behaviors. To engage audiences as individuals, we must be able to track personal progress within the audience-brand journey. The

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Solving complex SEO problems require a new ‘discovery’ approach

At SMX East I attended the “Solving Complex SEO Problems When Standard Fixes Don’t Apply” session with presenters Hannah Thorpe, Head of SEO Strategy at Found, and Arsen Rabinovitch, Founder and CEO at TopHatRank.com. Here are key learnings from each presentation. Hannah Thorpe highlights Google changes and the user discovery experience Hannah starts by sharing

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QuickBooks Online Advanced Designed for More Complex Businesses

Intuit (NASDAQ: INTU) announced the launch of QuickBooks Online Advanced with the goal of providing a better way to help growing companies understand their business. The new cloud-based solution will leverage the large amounts of data generated by its 3.4 million online customers with artificial intelligence and machine learning to deliver insights businesses can use.

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Solving complex SEO problems when standard fixes don’t apply

Seemingly every day, SEO continues to grow more complex. It’s increasingly common for technical audits to uncover problems, and sometimes previously reliable fixes simply don’t work any longer. What’s an SEO to do in this situation? Hannah Thorpe, head of SEO strategy at Found, and Arsen Rabinovich, founder and managing partner at TopHatRank.com, deal with

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Better Business Bureau reviews are complex. Here’s what you need to know

As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one of the most reliable sources

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