One of the truisms about cloud architecture is that there are typically 100×100 architecture solution patterns. They all work, but only one is the right solution. If your head is swimming, let me explain. Indeed, many technology stacks and approaches will solve the same problems using cloud-based technologies. They all work, but the majority will […]
Cloud architecture that avoids risk and complexity Read More »
Making a buying decision has never been more complicated. Your customers have access to an overwhelming amount of information – often inconsistent, and frequently false or incomplete. They seek consensus when making buying decisions – but have to somehow align a growing number of stakeholders with often conflicting priorities. And they have to navigate an
Helping Your Customer Make Sense of Complexity Read More »
With brands such as Nestle, Betway and Pepsico recently taking advertising matters into their own hands and making the move to in-house, the current trend is unlikely to wane. Trust and transparency issues, downward cost pressures, and the weakening of brand and agency relationships have led a growing number of brands to bring advertising under
In-housing complexity means brands must be open to hybrid agency model – Econsultancy Read More »
BROOKLYN, N.Y. (PRWEB) May 24, 2019 Small businesses nationwide seeking to optimize their websites and appear on the first page of a Google search will benefit from the new services offered by Complexity Translator. The Brooklyn-based SEO and copywriting firm launched this week to provide SMBs with custom programs which will enhance their brand
I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to
Solving for cross-device complexity with multi-touch attribution Read More »
