Compromising

No Data Deal Is Worth Compromising Your Customer Experience

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers …

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Read This if you Want to Consolidate Your Sales Stack Without Compromising Performance

As you endeavor to improve sales operations efficiencies and effectiveness, you will inevitably face the task of researching and purchasing new sales tools. Adding to your sales stack is overwhelming when you consider the sheer volume of sales tech available. Just take a look at the Sales Technology Landscape created by Nancy Nardin of Smart …

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Google Plus Announces It Will Shutdown After Reportedly Compromising 500,000 User Accounts

Google recently announced that it is shutting down Google+, with the service expected to cease operating by Nov. 2019. The announcement came on the heels of a report that an API bug exposed the profile data of 500,000 Google users using 438 different apps. However, Google claims the issue had been resolved back in March. The …

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How to Personalize Marketing Without Compromising User Trust

Can personalization as we know it survive 2018? The most praised tactic in digital marketing has contributed to a divisive, fractured conversation about the nature of privacy. Consider that some of the most controversial tech stories have involved varying degrees of personalization: Russian propaganda bots tricked social media algorithms to influence what users saw. Uber …

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5 Tips to Speed Up Your Writing Without Compromising Quality

All good writers know that quality is an essential component of success. Without fresh ideas, engaging content and grammatical rigor, nobody is going to want to read, share or publish your content. Most bloggers and content writers also understand the merits of maximizing quantity. The more guest posts you can produce, the wider your exposure …

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