ProntoBev Product/Company: ProntoBev of Pronto Concepts Founder: Alexander Simone Season: Appeared on season 9 in the week 7 episode ProntoBev is a wine chiller that uses a unique temperature to chill a bottle of wine in 30 seconds. The Pronto Concepts company believes that “life’s too short for bad wine,” according to their website. The […]
When I work with my marketing team, I know we have the same goal: to provide the users of our site with the best experience possible. Though as a developer I won’t typically be tasked with creating content, there are some key metrics and concepts that I keep in mind when developing that will help
I just returned from WebDevStudios’ (WDS) 2018 WDS Camp, a company-wide, weeklong retreat. The annual event provides face time for a team that is distributed across the entire geographical region that is the US. As I sat on the six-hour flight home, I reflected on the past week and noticed that nine concepts continued to
9 Critical Concepts for Leading High-Performance Teams Read More »
Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great,
Leverage the Basic Concepts of Sponsored Content to Boost Your Reach Read More »
Last week at Dreamforce, I had the great pleasure of receiving a guided tour of the Small Business Lodge by Eric Bensley, Senior Product Director of Marketing for Salesforce, and Rekha Srivatsan, Senior Product Marketing Manager for Salesforce. There were several hundred people sitting in, doing one-on-one sessions with Salesforce engineers, and watching demos of
Small Businesses Want Practicality When it Comes to AI, Not Big Concepts Read More »
Nearly half of marketers say artificial intelligence is an overhyped idea/term, according to recent research from Resulticks. The report was based on data from a survey conducted in September 2017 among 318 marketers in the United States. Respondents were asked whether they believe five ideas/terms—artificial intelligence, Big Data, omnichannel, real-time marketing, and personalization—are overhyped (i.e.,
Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about. Gutenberg introduces new concepts,
Though you may not have thought about it in such specific terms, content marketing is all about psychology. You need to understand who your target audience is, discover what topics and angles will appeal to them most, and then provide it to them. You also need to offer some degree of persuasion, as most content
5 Psychological Concepts That Can Improve Your Content Marketing Read More »
bavarian_web_solutions / Pixabay In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience. They are similar, in some ways, to use cases. That is, for
Applying Usability Concepts to Your Content Marketing Read More »
