When looking at your website and where conversions are coming from it (or lack thereof), you may think some aspects need to be changed to create a better customer journey. It’s easy to start A/B testing a million different ideas, but how do you know if what you’re testing matters, needs to be tested, or […]
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social
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How to Conduct a Social Media Assessment Times like these are a reminder of why social media is such an important business tool. If it weren’t for social media, thousands of businesses would have no meaningful way to connect with their customers, engage their audiences, and implement cost-effective and organic branding strategies during the COVID-19
Is your Google Ads account as effective as it could be? Unless you’ve audited your account, you can’t know for sure. What Is a Google Ads Account Audit? A Google Ads account audit is the process of evaluating the effectiveness of your accounts. An audit can reveal painful hidden issues that need to be addressed.
Some of the more thoughtful companies I work with have asked what changes they should make to their survey programs during the COVID-19 crisis. Instead of surveys as usual, you need to show that you aren’t tone deaf to the unprecedented situation your customers face. And you need to help stakeholders who use your data
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Google is making it possible for iPhone users to conduct searches via the onboard Siri voice assistant. An update to the Google app for iOS allows it to communicate with Siri via Apple’s Shortcuts app. Shortcuts comes pre-installed on new iPhones, and it’s also available as a free download from the App Store. One of
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Social media is a competitive space. 90% of brands are now using it to build awareness. So how can you stay ahead of the competition and win? Start with a social media competitive analysis. Learn how you stack up against others in your industry, and discover new opportunities and potential threats. This guide will teach
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When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently?
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Content audits are most valuable during a strategy change, or after a long, perhaps unchecked period of content creation. Why do one depends on what you want to accomplish: linkbuilding, merge content, purge pages, update blog posts, etc. Sudden changes in performance are a very good reason to conduct an audit. Bounce rate increases +
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By Andy Bailey For B2B companies, team members are one of the main reasons clients turn into repeat buyers. Without great team members, client service and operational execution suffer, which means your business will also suffer. It’s as simple as that. As competition increases in the B2B world and products and services become more commoditized,
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