Make sure you're targeting the right keywords for your business with these essential tips. Source link
How to Conduct Keyword Research for SEO: Tips & Tools for Beginners [Infographic] Read More »
A content audit is a qualitative evaluation of every piece of content that exists on a website. It is different from a content inventory, since an inventory only takes into account the quantity of published written material without studying its results. This kind of website audit can be very time-consuming, but it’s worth it. It will help
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rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users versus the actual content of their tweets. The site will now use thousands of behavior signals when filtering search, replies and algorithmic recommendations,
Twitter is changing how conversations happen based on user behavior and conduct Read More »
Lalmch / Pixabay Managing a website is a bit like owning a house. It might look lovely on the outside, but it needs regular upkeep and maintenance for it to stay in tip-top condition. That’s why you should conduct a website audit. It’s a chance to take an inventory of everything you have so you
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Small businesses using Skype or other Microsoft services will soon have to mind their Ps and Qs — and just about every other letter or word transmitted or published as content on these platforms. A new Microsoft Service Agreement going into effect May 1, 2018 includes many changes many changes. But the one raising the
There’s no better time than now for brands to rethink their Facebook presence. Between Facebook’s recent pledge to deemphasize promotional content and more brands coming into the fold, businesses need to be on their A-Game if they want to thrive on Facebook in the future. And until you conduct a Facebook audit, the future of
How to Conduct a DIY Facebook Audit in 60 Minutes or Less Read More »
Perhaps your brand blows all your competitors out of the water. Or maybe there are a handful of businesses that have much better blog posts or videos than you do – or so you think. Comparisons with your competitors are not the place to rely on hunches, feelings or the results of a couple of
The end of the year is closing in, and 2018 is already on my mind, along with thinking about what goals I’d like to set with my client’s social media marketing strategies. The only way to figure out what new goals to set, and what to flat out get rid of going forward, is to
Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines
Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its incredibly insightful analytics suite. It’s important to be able to analyze customers and their behavior on a micro level due to Facebook’s ever-changing algorithm, and the implications for your content and business.
