Conduct

How to Conduct Initial Research for Your Personalization Strategy

WikiImages / Pixabay When it comes down to it, your personalization strategy will only be as successful as the effort you apply. While it is certainly possible to see impressive results without a real strategy in place – simply by implementing campaigns here and there when you spot opportunities – a broader, long-term strategy can

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customer service social media

How Social Media Is Changing the Way Businesses Conduct Customer Service

Social media has become more than just a networking platform. They’ve become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service. According to a study by Lithium

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How to Conduct an Audit Your Marketing Efforts in 9 Steps 351x200

How to Conduct an Audit of Your Marketing Efforts in 9 Steps

Have you ever undergone an audit? Technically, an audit is an “official examination” of something. We mostly know it in the context of the worlds of finance and taxes. We envision a consultant (or several) coming to our office, ripping our files out of our desk drawers, and going through them line by line to

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