confusion

Council Post: SEO Explained In Eight Simple Steps: Let’s Clear The Confusion

When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the most important element. I’ll simplify things without getting granular. …

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Don’t Give in to Account-Based (ABM) Confusion

SEO BLOG / By Good To SEO

After years of advice and terabytes of presentations, the fact remains that a vast majority of B2B marketing leaders lack confidence in their organization to succeed at driving a successful ABM strategy. At this year’s B2B Marketing Exchange, I had the honor of serving as emcee of the ABM In Action Live stage. Kicking off …

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With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail

SEO BLOG / By Good To SEO

Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state privacy laws – especially the California Consumer Privacy Act (CCPA), which is set to take effect six months from today. …

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Update To Domain Authority Causing Confusion

SEO BLOG / By Good To SEO

pixelcreatures / Pixabay Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEOs and marketers alike and though you may not be directly involved in the on-going optimization of your site, it is important to at least have a cursory understanding of what …

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No more confusion: Google gives core update a name, and a structure

SEO BLOG / By Good To SEO

It appears Google heard about the confusion with the namings of the broad core algorithm update from March 12 and decided to clear things up. Google said on Twitter, “Our name for this update is March 2019 Core Update.” Why did Google name it? Google doesn’t often give names to updates but in this case, …

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New book “My SEO Workbook” will cut through tech and confusion of learning SEO – Press Release

SEO BLOG / By Good To SEO

“My SEO Workbook” is a new book written to teach entrepreneurs and business owners how to implement Search Engine Optimization and get online traffic that their website needs to attract the right audience. This book isn’t your average textbook where you just learn the subject, but it’s written to be an action-packed workbook, journal, and …

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