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Connect with Amazon, IBM, and Macys at MarTech

Connect with Amazon, IBM, and Macys at MarTech

Top brands like Wells Fargo, Verizon, and Yelp are sending their senior-level marketers to MarTech, April 15-17 in San Jose, to learn actionable tactics and proven strategies that can help them overcome universal marketing obstacles. This is your chance to connect with driven professionals from elite organizations including……with job titles like… …and many more! You’ll …

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DriverChatter App Lets Uber and Lyft Drivers Connect to Each Other

An Uber and Lyft driver from Chicago has launched a new app designed to enable drivers to connect with colleagues on their own social site. The app is known as DriverChatter and is available to download to Uber and Lyft drivers. DriverChatter has successfully launched in Chicago and aims to develop its userbase in cities …

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Super Bowl LIV spotlight: Brands connect with consumers

Super Bowl LIV spotlight: Brands connect with consumers

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. February 03rd, 2020February 03rd, 2020 Unlike last year’s Super Bowl snoozefest, this year’s competition brought the heat, with action-packed excitement that lasted all four quarters. That’s likely to …

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Nielsen names new CEO of Nielsen Global Connect and new CFO for the company

Nielsen names new CEO of Nielsen Global Connect and new CFO for the company

Share this Reading time: 2 mins Nielsen Holdings plc has just announced two strategic hires to support its plan to create two separate publicly traded companies later in the year. David Rawlinson, Chief Executive Officer of Nielsen Global Connect David Rawlinson, President of the Global Online Business at Grainger, will become the Chief Executive Officer …

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How To Connect With People Using Membership Sites

Your business success online depends on forging long-lasting connections with your audience. Today, people are virtually inundated with an ocean of content and offerings from competing businesses. There’s little inducement to staying loyal to any one brand. Great products and powerful messages are effective, but you need to do more to win customers over. You …

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3 Tips to Build Brand Awareness & Connect With Your Customers Using Email Marketing

3 Tips to Build Brand Awareness & Connect With Your Customers Using Email Marketing

Building brand awareness is a challenge for businesses both large and small. And while most eCommerce brands use marketing channels like paid ads or social media to increase awareness, fewer brands leverage using email marketing for the same purpose. Email consistently brings in an average of 122% in ROI, the highest of any marketing channel …

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LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways

LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. Invite to Follow. To help businesses grow their communities and reach new audiences, Page Admins are now able to invite first-degree Profile connections to follow their LinkedIn Page. Page admins are …

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6 Trends to Help Your Brand Connect With Culture in 2020

With consumers demanding transparency, personalization, and authenticity, it is more important than ever for brands to develop their campaigns around shifts in consumer behavior, beliefs, and key cultural moments. In support of this, Twitter analyzed billions of tweets from January 1, 2016, to June 30, 2019, and worked with CrimsonHexagon, Talkwalker, and cultural insights experts …

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