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LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways

LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. Invite to Follow. To help businesses grow their communities and reach new audiences, Page Admins are now able to invite first-degree Profile connections to follow their LinkedIn Page. Page admins are […]

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6 Trends to Help Your Brand Connect With Culture in 2020

With consumers demanding transparency, personalization, and authenticity, it is more important than ever for brands to develop their campaigns around shifts in consumer behavior, beliefs, and key cultural moments. In support of this, Twitter analyzed billions of tweets from January 1, 2016, to June 30, 2019, and worked with CrimsonHexagon, Talkwalker, and cultural insights experts

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iPost adds Magento integration to connect customer data for more personalized email marketing

Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create and deliver personalized messages and cross-channel campaigns. Transactional emails from Magento can also now be sent through the iPost platform. The

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Tip of The Week: Explore Our Integrations Marketplace & Connect With Apps & Services You Use Every Day

Whether you’re new to Sendlane or if you’ve been with us for a while now, you’ve probably noticed that we’re some busy little bees.  At the start of the year, we released Sendlane 3.0 which updated our entire platform to give us the flexibility to continue to create an even better product just for you.

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Brands on Facebook Messenger get three new features to better connect with customers

Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on the platform: “icebreakers” for business profiles, updates to Click to Messenger ads, and more options for users replying to messages from a business. Icebreakers for commonly asked questions. Facebook is also rolling out “icebreaker” questions that businesses can

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Want to connect with the Gen Z crowd? Don’t shy away from social issues

Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and indirectly influences $333 billion in household spending annually, according to a Barkley report. That’s a lot of dollars up for grabs for brands who know how

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