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How Bustle Uses Instagram Stories to Connect with Their Fans

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Hannah Caldwell shares how Bustle uses Instagram Stories.  Stories were introduced to Instagram in August 2016, and as soon as the new featured dropped, the social media team […]

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RespectAbility: 8 Tips for Newly Elected Officials on How to Connect with Constituents with Disabilities

8 Tips for Newly Elected Officials on How to Connect with Constituents with DisabilitiesBy Lauren Appelbaum and Hon. Steve Bartlett Washington, D.C., Feb. 7 – As newly elected officials begin their service, it is important that America’s largest minority group are included in policy discussions in a meaningful way. Thus, RespectAbility put together an easy guide

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Robocalls and the most common types of phone scams | Connect FM | Local News Radio

Pennsylvania – If it seems like you got more scam phone calls this year than before, you’re probably right. The unwanted phone calls, also known as robocalling, were one of the most effective ways for scammers to get your money and your personal info. Don’t expect them to stop around the holidays either. Most people just

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How to Connect with Industry Influencers: Schmooze Optimization

So, you want to know how to connect with industry influencers. Well, take a number. All of your competitors want to engage with the relatively small number of people in your market with a great deal of expertise, authoritativeness, and trustworthiness (E-A-T). Why? Because these industry influencers can actually help you achieve measurable business goals.

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We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and

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Want to Connect with Millennials? Take a Page from Print Catalogs

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant. That bias is certainly understandable — after all, it’s the message that experts in Forbes and LinkedIn have been hammering into marketers’ heads since the early 2010s. But the latest research shows that

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