Connect

Wilson Electronics Introduces Cell Booster to Connect Your Business Fleet

Technology Trends /

When the Federal Motor Carrier Safety Administration (FMCSA) published the new electronic logging device (ELD) rules, it meant fleets had to install more reliable communications technologies. weBoost Drive 4G-X Fleet The launch of the new weBoost Drive 4G-X Fleet by Wilson Electronics is going to ensure fleet vehicles will have reliable cellular communication. The device […]

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6 Ways to Connect Your Startup With Micro Influencers On Instagram

Influencer marketing /

History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare. But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life. When it comes to the more mundane things, like trying to decide what clothes to wear or

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New in AWeber! Connect Your Email Marketing with More Than 100 New Apps

New Features /

This past month, we’ve been hyper-focused on connecting your email marketing with all the other tools you use to run your business. (Think: eCommerce platforms, website and blog builders, scheduling apps, and more!) Plus, we’ve added updates to our mobile Stats app and subscriber management options. Keep reading to find out all the awesome ways

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Connect Looks at How Businesses Large and Small Manage Customer Experience

Business Books, Marketing Books, SEO BLOG /

Customer experience management has emerged as one of the biggest trends for 2018, as businesses realize their path to profitability must include a savvy customer experience strategy. One book that neatly summarizes this realization is Connect: How to Use Data and Experience Marketing to Create Lifestyle Customers by Lars Birkholm Peterson, Ron Person and Christopher Nash.

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9 Ways to Connect With Customers During National Small Business Week

SEO BLOG, small business /

The U.S. Small Business Administration (SBA) founded National Small Business Week in 1963. The yearly event recognizes the important contributions that entrepreneurs and small business owners make to their communities. From April 29th through May 5th, SBA hosts events and webinars to educate small business owners. But if you can’t attend one of these events,

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How To Connect Website Personalization To Your Email Strategy

Email Marketing, email strategy, News, personalization, SEO BLOG, website personalization /

At AB Tasty, we’re big believers in the benefits of personalization for marketers – more specifically, of website personalization. Borrowing from ConversionXL, website personalization can be defined as “… the real-time individualization of a site to suit each visitor’s unique needs and guide them through a custom conversion funnel”. For an e-commerce site, this might

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How to Psychologically Segment Audiences to Better Connect Via Email

Email targeting, SEO BLOG /

Every day, we instinctively change our communication styles to fit our audience That bawdy joke? You’re never going to tell it in the presence of your buttoned-up in-laws. Instead, you’ll wait until you’re surrounded by old friends. Why? It comes down to intuition. As children, we begin to understand that no two people communicate the

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How to Connect With Influencers and Boost Your Conversions in 2018

Influencer marketing, SEO BLOG /

Influencer marketing may seem like a new trend. But it has actually been around since at least 1760 when Robert Wedgwood of Wedgewood China boosted pottery sales with endorsements from the Royal Family. The purpose of influencer marketing (boosting sales) hasn’t changed since then. But how we go about using it has changed drastically. You

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