Connected

Connected Devices Are Reshaping Consumer Behavior

Consumer behavior is continually evolving, both adapting to and influencing our permanently online world. How can marketers, and more broadly businesses, keep up with the pace of change and evolving consumer behavior? First and foremost, we need to understand in what ways our markets are changing, how connected our world is, and how being all …

Connected Devices Are Reshaping Consumer Behavior Read More »

Connected Content: How To Make Your Marketing Results Better

Want your content marketing to yield measurable results? Of course you do! Who doesn’t? But did you know that after finishing your content: Even the most engaged and persistent visitors face a marketing dead end? Why? Because you need marketing off-ramps to connected content. They guide visitors to take the next step towards purchase and …

Connected Content: How To Make Your Marketing Results Better Read More »

Introvert? Work From Home? Stay Connected and Socialized With These 7 Strategies

The early days of entrepreneurship can be crazy lonely Startups and small businesses often have the same thing in common: in the early days, you work from home, or setting things up after work hours as a side hustle. Working from home has many perks: from lower overhead, the ability to bootstrap your business, access …

Introvert? Work From Home? Stay Connected and Socialized With These 7 Strategies Read More »

How connected are you to your brand’s customer service?

My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something we marketers have to have …

How connected are you to your brand’s customer service? Read More »

Connected Customer| Oracle

“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on the customer experience, data, the ever-changing field of marketing, and how it all comes together.” The …

Connected Customer| Oracle Read More »

How To Keep Your Remote Employees Feeling Connected

Video meetings, persistent team chat, and consistent in-person connections are all important for keeping a connected feeling with remote employees, says Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze. “Remote employees will always talk about how they feel disconnected from HQ and disconnected from the company,” notes Walker. “That’s just one of …

How To Keep Your Remote Employees Feeling Connected Read More »