Connected

How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

adidas, Dreamforce, EnterpriseCRMNews, EnterpriseMarketingNews, Joseph Godsey, MarketingNews, Salesforce /

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way. Joseph Godsey, Head of Digital Brand Commerce at addidas, says that “The beauty is with digital is we can create relationships at scale.” The company is reaching out and connecting with […]

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Connected TV: How to use the final weapon in the cross-device arsenal

Advertising, connected TV, TV /

Connected TV (CTV) is taking the world by storm. We’ve seen an annual increase of nearly 100 million CTV sets per year over the past five years globally, and the market is growing rapidly in the UK. Advertising on the channel is expected to grow to £220m by 2020, surpassing countries like France (£215m), Germany (£112m), and Spain

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Marketing in the Age of the Connected Customer Experience – 3 Questions Marketers Must Answer

customer experience, marketing automation /

1. Every vendor claims to provide a data-driven marketing solution. What’s changed in the marketing landscape, and how can you stay competitive?  Within the last decade, marketing has evolved to become one of the most data-driven professions anywhere. Savvy marketers are championing rich data as the foundation to executing personalization at scale. Personalizing the customer

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8 Key Statistics from Salesforce’s “State of the Connected Customer” Report

Research /

As technology makes it easier to connect and engage with brands, do customer expectations change? And how do these changes impact trust? This trinity of factors is the subject of a new report from Salesforce Research. In their 2018 “State of the Connected Customer” report, Salesforce Research surveyed over 6,700 consumers and business buyers

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The Rise of the Connected Marketer

DigitalMarketingNews, EnterpriseWebPro, IAB, Internet Advertising, IoT, Marketing, MarketingNews /

Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst of change, it is the glue that binds everything together. If you look at the

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New Verizon Work Mobile App Aims to Keep Your Team Connected

Small Business Operations /

Staying connected is critically important for any business operating in today’s mobile environment. The new Verizon Connect Work Mobile app allows field service workers to stay connected even when they are offline. Verizon Connect Work Mobile App According to Verizon (NYSE: VZ), the app will let workers in the field share notes, photos and signatures as

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More Than a Third of US Adults Experience Issues Getting Connected Devices Working – Small Business Trends

Interviews, SEO BLOG /

iQor, a global provider of customer care and interactions, and Business Process Outsourcing (BPO) solutions, released the results of their “Customer and Product Experience 360” survey focusing on early adopters of connected devices like smart refrigerators, thermostats and speakers. Autumn Braswell, iQor’s Chief Operating Officer, shares a few of the key findings of the survey,

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SteelHouse adds Connected TV

A-From MTT, Channel: Martech: Advertising, Display Advertising, Programmatic Advertising & Media Buying, SEO BLOG /

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking another step toward full citizenship in the advertising ecosystem for Net-based television. Viewers of CTV are expected to reach almost 60 percent of the US population this year, according to an eMarketer study. CTV is online

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