Cons

The pros and cons of marketing operations as a corporate vs. field function

Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view of marketing and big-time pressure from the C-suite for marketing to contribute to the bottom line. Three years ago, very few companies had a dedicated marketing operations team. Today, a

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The Pros and Cons of Paid Advertising Platforms [Infographic]

Are you considering spending some of your marketing budget on paid advertising? Want to know the pros and cons of platforms like Google Adwords and Facebook? Click Consult share their guide to paid ad platforms in this infographic. Here are the platforms included: Google Adwords Bing Yahoo Facebook YouTube Twitter Check out the infographic for the

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The Pros and Cons of Facebook’s Coming News Feed Changes – from a Page Perspective

The biggest social media marketing news of the very new year, thus far, has been Facebook’s announcement that they’ll be implementing changes to their News Feed algorithm which will put increased emphasis on person-to-person interactions over person-to-Page engagement. In other words, the reach of Facebook Page posts is going to go down, even further than

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Pros and Cons of Hosted Ecommerce Platforms

I’ve addressed different options to host the code for your ecommerce site. In “Don’t Self-host an Ecommerce Store,” I addressed the risk and expense of owning and managing web servers. In “Cloud Hosting the Best Option for Stores That Own Code,” I reviewed the advantages, including flexibility and low cost, of metered outsourcing. There’s one

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Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers are “pivoting to video” from text-based content. In this post,

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