The GDPR (General Data Protection Regulation) requires that you can prove the nature of consent between you and your subscribers. That means you must keep comprehensives records of how subscribers joined your list if you want to comply with the law. But keeping records of consent for your subscribers can seem daunting, no matter what […]
The Simplest Way to Keep GDPR Records of Consent for Your Subscribers Read More »
With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. Not so, says “How Privacy Tech Is Bought and Deployed” (free, registration required), a new report on the
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require consent and could cost less.
If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The key driver, of course, is the value of that term in the newly implemented General Data Protection Regulation (GDPR). To manage all those user consents, there’s now a new acronym:
MarTech Landscape: What is a consent management platform (CMP)? Read More »
Mailjet was the first emailing solution to be GDPR-complaint… and the first one to warn you about how the new regulation was going to affect the way you communicate. While it can sound terrifying to some, if your contacts have given you their explicit consent to receive emails from you, this shouldn’t be keeping you
A Mailjet “How-To” Guide To Prove Your Contacts’ Consent Read More »
Examples of GDPR compliant privacy notices and email opt-in forms We’ve now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with many articles contributed by guest experts specialising in privacy law for marketing. Initially, there was a lot of speculation and it was difficult to provide
GDPR: Example privacy policies and consent forms Read More »
A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The complaint was co-filed Monday by the Campaign for a Commercial-Free Childhood (CCFC) and the Center
Google’s AMP Project announces new consent component ahead of GDPR compliance deadline – Search Engine Land Thanks to Our Sponsor Source link
Google’s AMP Project announces new consent component ahead of GDPR compliance deadline Read More »
Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it
Facebook’s new Custom Audiences permission tool will require user consent confirmation Read More »
Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection and use of personal information in targeted ads. And Google’s consent plan is something
What You Should Know About Google’s GDPR Consent Plan For Publishers Read More »
