To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU
To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU – Search Engine Land Thanks to Our Sponsor Source link
Consent
PageFair on IAB consent framework: ‘Violates GDPR’
Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s
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IAB Europe unveils its GDPR Transparency & Consent Framework
If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent
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SAP-owned Gigya offers a new GDPR-friendly consent tool
Last September, enterprise software firm SAP announced it was buying identity management platform Gigya. The acquisition raised some questions. Gigya allows users to automatically sign into participating websites with their social network logins and make their social profiles accessible to those sites if they chose. Since this independent identity manager would now become part of
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Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pinterest’s new COO
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
‘Consent is unworkable’ for programmatic ads in the era of GDPR
Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment.
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CASL Lessons from Blackstone: Gain Consent, Strive to Comply
Canada is a place well known for its unforgiving winters, but this summer it’s likely to get a whole lot colder for some marketers. Come July 1st, Canada’s Anti-Spam Legislation (CASL) ― widely considered one of the toughest laws of its kind ― will take full effect, as its three-year transition period ends and “private
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