Considerations

5 content management considerations when creating a website

Businesses have a large amount of information they need to manage — both for their internal processes and for their customers. Your website is an important tool to manage your customers’ expectations and deliver content and information relevant to them. Typically, this information is housed on a website, which can be managed by a content …

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Five Technical SEO Considerations You Can’t Afford To Get Wrong

Technical SEO is one of the hardest disciplines of SEO to master. No matter what platforms are used in their development, every website is different in one way or another. What technical SEO best practices provide us is a roadmap to make a unique website more search- and user-friendly. When discussing this topic, I can’t …

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4 critical considerations: Shifting IT infrastructure to public cloud

The following is a guest article from Joy Sim and Michael Byrne, senior associates at Pace Harmon. Many enterprises conduct ongoing IT infrastructure monitoring, but they often lack the critical information needed to support a business decision to move from legacy infrastructure to a public cloud environment, where IT capabilities are delivered externally from an …

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PPC Advertising for B2B Organizations: Foundational Considerations

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close …

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Consumer study finds ‘personalization’ lowest on long list of retailer considerations

A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The report, entitled “The consumer is changing, but not how you think,” is based on a survey of over …

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