Influencer marketing is growing significantly. It is definitely an area of marketing you want to start thinking about. When it comes to influencer marketing, it is not just about paying anyone with a lot of followers to blast out your marketing message. Influence is earned. On July 10, I presented an SEJ ThinkTank webinar to […]
5 Key Considerations When Launching Influencer Marketing Campaigns Read More »
Businesses have a large amount of information they need to manage — both for their internal processes and for their customers. Your website is an important tool to manage your customers’ expectations and deliver content and information relevant to them. Typically, this information is housed on a website, which can be managed by a content
5 content management considerations when creating a website Read More »
The following is a guest article from Joy Sim and Michael Byrne, senior associates at Pace Harmon. Many enterprises conduct ongoing IT infrastructure monitoring, but they often lack the critical information needed to support a business decision to move from legacy infrastructure to a public cloud environment, where IT capabilities are delivered externally from an
4 critical considerations: Shifting IT infrastructure to public cloud Read More »
A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web. Source link
Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close
PPC Advertising for B2B Organizations: Foundational Considerations Read More »
A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The report, entitled “The consumer is changing, but not how you think,” is based on a survey of over
Consumer study finds ‘personalization’ lowest on long list of retailer considerations Read More »
10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. For many,
Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be accurate enough. But with local
Recruiting for a senior-level position is a completely different ball game than hiring at entry level. Your pool of qualified candidates is extremely narrow, but you still need to thoroughly vet a person who’s going to have a lot of influence and authority over your organization. Many members of Young Entrepreneur Council (YEC) have gone through the
11 Important Considerations When Recruiting Senior Level Employees Read More »
