Consistent

New Amazon challenger ensures consistent product descriptions

SEO BLOG /

E-commerce platform Verishop supports curation and discovery with product information management (PIM). Launched in June 2019 as a millennial- and Gen Z-friendly alternative to Amazon, Verishop provides products it directly purchases from what it calls handpicked, “verified and curated” brands in the women’s and men’s apparel and accessories, home, and beauty categories.  Verishop also offers […]

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How To Improve Consistent Content Results: Steal These 5 Late Night TV Tricks

Content marketing /

Has your consistent content reached marketing nirvana? Translation:Does your appointment content have a cherished place in your audience’s weekly information diet? So that as a result: Your readers actively seek and consume your regular communications? Or do these communications consist of bland filler content? Then see how you can take advantage of the secrets Late Night

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The ad industry continues its quest toward fewer cookies and more consistent user IDs

A-From MTT, Channel: Martech: Advertising /

In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led

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How to Create a Social Media Style Guide (and Be Consistent on Social)

Social media marketing, Tips / How To /

What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when they pop up in your feed. To ensure this consistency, they’re probably following a social media style guide. A social media style guide is your map to guide how your

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Five keys to high-velocity, consistent A/B testing

A/B testing, Conversion Rate Optimisation /

Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software,

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Share of Audience Attention: The Case for Consistent Content

Andrew Davis, Ann Handley, Cathy McPhillips, consistent content, content inner circle, Content marketing, Joe Pulizzi, share of audience attention /

Think that your email newsletter is too small to be worthy of your time and attention? Wonder if you can outsource your content especially your newsletter to the intern?  Ann Handley doesn’t! When a Dutch reader asked why she had only written 4 blog posts in 2017, Handley decided to rethink her personal brand’s email

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Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Channel: CMO Zone /

Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks, a few radio

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