Consistent

Maintaining a Unique and Consistent Brand: How Kimpton Does It

Brand Management, customer relationships, SEO BLOG, Social Media / Good To SEO

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kathleen Reidenbach eats, sleeps, and breathes customer experience: As chief commercial officer for Kimpton Hotels & Restaurants, it’s in her job description. But there are worse jobs than tooling around Amsterdam looking for inspiration for your company’s new boutique property, […]

Maintaining a Unique and Consistent Brand: How Kimpton Does It Read More »

How to Ensure Your Company Value Proposition Is Consistent on Every Marketing Channel

General, SEO BLOG / Good To SEO

Where can your customers reach you? I’m willing to bet you’re active on multiple platforms in addition to having a website and potentially a storefront location. Those of you who don’t have multiple marketing channels have a separate issue that needs to be addressed sooner rather than later. But for now, let’s assume at the bare

How to Ensure Your Company Value Proposition Is Consistent on Every Marketing Channel Read More »

Why consistent marketing can pay big results for small industrial manufacturers

All Things SEO Column, Channel: SEO, SEO - Search Engine Optimization, SEO BLOG, SEO: General / Good To SEO

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!” In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients

Why consistent marketing can pay big results for small industrial manufacturers Read More »

Online Visibility = Free Advertising Consistent, Clear Business Information Helps SEO

search engine optimization google, SEO BLOG / Good To SEO

The vast majority of people today find businesses online. Sometimes consumers search via business name, but if the consumer is looking for a category, i.e., “tires,” it is important for your business’ name to pop up. Assume people searching for tires or auto service know what they want, but not from whom to obtain it.

Online Visibility = Free Advertising Consistent, Clear Business Information Helps SEO Read More »