Let’s start with an assumption. If you work in-house and have any level of responsibility to the performance of organic search you are actively engaged in “campaign content” for links. And while this may be an unpopular opinion my view is that, in the majority of cases at least, such a strategy is misplaced at […]
The Content Campaign Process to Get Consistently Close to Insane ROI Read More »
YouTube’s new look for verified badges. YouTube has updated eligibility verification requirements for creator and branded channels and has rolled out a new “look” for the program, displaying verified checkmark icons more consistently across YouTube channel pages, in search, and in comments. Previously, YouTube extended verification to channels with more than 100,000 subscribers, regardless of
“The most important thing that we look at is the underlying health of the marketplace,” says eBay CEO Devin Wenig. “For me, that really comes down to three things. It’s how many people are shopping with us? How many people are selling with us? And how much inventory is in the marketplace? What’s on the
We’ve Seen Active Buyers Consistently Grow, Says eBay CEO Read More »
We’ve all heard it, time and time again: video is the new king. It’s the best performing form of online content. And in just a few short years, almost all online traffic will go to videos. Is it a fad? I certainly don’t believe so – video is here to stay. New technology might appear
How to Consistently Create Engaging Social Media Videos Read More »
Seeing the number of visitors to your blog increase over time can be a thrilling experience. Who wouldn’t get excited knowing there are people who are actually reading your content? Related blog posts and resources: But blogging is more than just a platform for spreading your ideas. In fact, you can also use it to
It’s tough when it feels like we’re falling behind. I’ve often wondered why it’s worth it at all — to put in all this time and energy, for few results, and little to no traction. People aren’t interested enough. Everyone else is a million times more talented anyway. The industry seems to be getting more
Do the right thing consistently, over doing lots of things right – Red Lemon Club Read More »
In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,
7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content Read More »
As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be set a bit higher, similar to the fiduciary responsibility that certain financial professionals are held to. This would go a long
4 things SEO professionals should do consistently Read More »
Are you familiar with backlinks? If you’re not or if you’re just getting used to the concept, you need to make this common term part of your everyday vocabulary. By definition, a backlink is an incoming hyperlink from one website to another. Anytime a website mentions your name, brand, or company with a link to
Here’s the Process to Help You Consistently Build 7 Backlinks a Week Read More »
Creating an online marketing strategy to get more customers can be a great step for your business. But creating an online marketing strategy that will help you consistently bring in and keep customers can help you keep your business going for the long run. For tips on creating an online marketing strategy that will work
10 Tips for Creating an Online Marketing Strategy to Consistently Bring in Customers Read More »
