Consolidate

Google Search Console to consolidate Search Performance reports to canonical URL

Google announced on the webmaster blog that starting at the end of March 2018, Google will change how the Google Search Console Performance reports count metrics. Instead of using the exact URL, it will transition to using the canonical URL for reporting. Google said “to help unify your data, Search Console will soon begin assigning …

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Google’s internal SEO strategy: Make small changes, embrace change, consolidate

Sean O’Keefe, a data scientist at Google, on Thursday shared how Google thinks about their own internal SEO efforts for the 7,000 websites they manage. O’Keefe said Google makes on average over 200 changes to these sites on a daily basis and managing the SEO for those changes can be complex. It’s a rare glimpse inside Google’s own …

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Read This if you Want to Consolidate Your Sales Stack Without Compromising Performance

As you endeavor to improve sales operations efficiencies and effectiveness, you will inevitably face the task of researching and purchasing new sales tools. Adding to your sales stack is overwhelming when you consider the sheer volume of sales tech available. Just take a look at the Sales Technology Landscape created by Nancy Nardin of Smart …

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How to Consolidate Your Content Marketing to Solidify Your Reputation

When it comes to reputation management, we tend to think a lot about “spreading out.” To build your brand, you want people to talk about you. So businesses start working on their reputation by going out there. Guest blogging, reaching out to influencers to get them review products, setting up interviews, and engaging on social media …

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