Consolidated

A Consolidated Base Acquiring New Clients In Digital Marketing-Shiraz Khan

Digital marketing essentially is a numbers game. The ideas and plans implemented behind-the-scenes based on factual data is what decides the fate of a company. It’s ironic that many consider fancy pitches sans importance on data to be their ‘winning formula’. A formula consists of variables where data must be a constant to any digital …

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5 Differentiators to Look For in a Consolidated ESP Marketplace

The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from …

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