consolidation

Soapbox: Digital assets should be the primary driver of brand consolidation strategy

Soapbox: Digital assets should be the primary driver of brand consolidation strategy – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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Email martech consolidation shows just how important deliverability is

While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to understand that email marketers need far more from their technology. Last week, customer data solutions provider Validity announced plans to buy email marketing analytics and …

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inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.” He added, “they’ll …

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Roll with the Changes – Consolidation of the Vacation Rental Industry

As the industry hits its third wave of maturity, there’s a renewed focus on consolidation. Vacasa continues acquiring vacation rental managers at a rapid clip, and Airbnb has heavily invested in brands and a variety of new property managers. The recent news of the technology “rollup” has property managers questioning the future of rental property …

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Do You Need a Business Debt Consolidation? Read to Learn More – Small Business Trends

An entrepreneur takes many risks simply by making the choice to start a business. You likely did all of your homework and have an excellent business model you’re using. You likely secured financing through credit cards or a small business loan, both of which seemed sensible considering your anticipated revenue. If business isn’t going quite …

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3 case studies of duplicate content consolidation

It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, Google gets confused as to which page should be the primary ranking URL for a given search query, so it chooses the one it believes to be the most …

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