consume

B2B buyers consume an average of 13 content pieces before deciding on a vendor

B2B buyers consume an average of 13 content pieces before deciding on a vendor

The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey from market research firm FocusVision. The company polled marketing executives at companies with at least 500 employees and $50 million in annual revenue who had purchased a martech solution in the past year. A mix …

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How Millennials Consume Content (& How to Better Engage Them)

With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy and entitled social media addicts …

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How We Consume Content Now (And What It Means For Your Marketing) [INFOGRAPHIC]

Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of Americans sleep with or next to their smartphone according to Bank America research. We live a 4+ screen world. We’ve got smartphones, tablets, computers, televisions and e-readers. Table of Contents Depending on your age, location and/or lifestyle, …

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