consumer

Marketing Day: The consumer mobile journey, Google’s Reach Planner & Facebook news

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

A-Post to MarTech Today, Analytics, Channel: Martech: Analytics & Data, Facebook, Facebook: Legal, Facebook: Privacy, Google, Google: Analytics, Google: Legal, Google: Privacy, Google: YouTube, Legal, Legal: Privacy, Marketing Tools: Analytics, SEO BLOG, video /

A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without parental consent. YouTube is owned by Google. The complaint was co-filed Monday by the Campaign for a Commercial-Free Childhood (CCFC) and the Center

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Artificial Intelligence and Consumer Behaviour Work Well Together

Business Innovation, SEO BLOG /

Artificial Intelligence and consumer behaviour are a partnership that we are going to see much more of in the coming months and years ahead. That’s because our shopping behaviour is highly individual and complex. Getting to grips with it takes businesses a good deal of time, effort and money. Shutterstock Even though psychologists understand a

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Consumer Coupon Use: Paper and Digital – Study

SEO BLOG /

Although the process of clipping coupons from the Sunday paper may be long in the past, that doesn’t mean coupons aren’t still popular among consumers. In fact, new technologies can make deal-seeking easier than ever. Media delivery company Valassis recently released its annual 2K18 Coupon Intelligence Report, which explores what drives online and in-store purchases and which

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Study captures new consumer ‘hierarchy of needs’ facing brands

Channel: Retail, E-Commerce, SEO BLOG, Statistics: Online Shopping, Statistics: Popularity & Usage /

Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly. However, in a new survey from mobile-location data company Blis, 52 percent of respondents say

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New Study Highlights Trends that Shape Millennial Consumer Decisions

Marketing, SEO BLOG /

As the world changes, it’s important for business owners and marketers to keep up with shifting trends in consumer behavior. For example, over the past 15 years, technology has increased the number of ways people can connect with brands and an increasingly global marketplace has created more competition among brands. To help marketers understand young

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