consumer

Lack of COVID-19 Vaccine Could Affect Consumer Behavior in the Future

As the impact of the COVID-19 pandemic continues to unfold the effects on business both in the short and long term are negatively affecting consumer behavior. According to a survey by TruePublic there is some hope in sight as isolation and social distancing seem to be ending soon. The survey indicates that a return to

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Insights From Forrester’s Consumer + COVID-19 Research

Insights From Forrester’s Consumer + COVID-19 Research

As COVID-19 wreaks havoc, businesses are forced to make tough decisions about how to operate in the current chaos and how to prepare for a wildly uncertain future. Without a template to follow, leaders must forge ahead by keeping a laser-sharp focus on their consumers’ attitudes, expectations, and behaviors. At Forrester, we’re harnessing our multimethodological

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