consumer

Real changes to consumer behavior are driving adoption of data-driven creative

Channel: Display Advertising, Display Advertising, Display Advertising Column, Programmatic Advertising & Media Buying, SEO BLOG /

Data-driven creative is a hot topic these days. Consider the following developments. A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of better linkage between media data and creative execution. Venerable creative agency Leo Burnett earlier this year launched what it calls “The […]

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3 Ways Personalized Marketing Improves the Consumer Experience

marketing automation, marketing personalization, Marketing Strategy, personalization, personalized marketing, SEO BLOG /

For today’s marketers, personalization is no longer a fancy buzzword. It’s a necessary part of a robust marketing strategy. Consumers expect custom, one-to-one content – regardless of the device or platform they choose to use at a particular moment. They’re looking to feel a real relationship with the companies and brands they engage with and

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HomeEscape Introduces Promotional Pricing for New Vacation Rental Subscription Plan – Consumer Electronics Net

search engine optimization cost, SEO BLOG /

HomeEscape Introduces Promotional Pricing for New Vacation Rental Subscription PlanConsumer Electronics NetOwners can expect marketing activity throughout social media, On-page and off-page search engine optimization (?SEO”), media coverage through press releases, television, and radio advertisements, and paid advertising on the search engines. ?We are … Source link

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Thinfilm Introduces IoT-CNECT Box to Provide Consumer Brands with Quick-Start Solution for NFC Mobile Marketing

search engine optimization for dummies, SEO BLOG /

Multiple NFC Tag Options and Integrated Cloud-Based Platform Enable Turnkey Implementation of Smart Packaging Solutions Featuring NFC                    OSLO, Norway, May 18, 2017 – Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions using printed electronics technology, today announced the launch of its

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Looking beyond consumer journey position

Affiliate Marketing, Channel: Display Advertising, Display Advertising, Display Advertising Column, How To Guides: Display Advertising, SEO BLOG, Uncategorized /

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly

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How the EU fine will ruin Google Shopping for the consumer

Channel: SEM, Google, Google: Antitrust, Google: Google Shopping, Google: Legal, Google: Outside US, Legal, Legal: General, Paid Search Column, Search Marketing, Search Marketing: Shopping Search Marketing, SEO BLOG /

As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot. That being said,

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