For a long time, selling skincare products has largely revolved around providing interactive experiences for customers in store. ‘Try before you buy’ was a crucial aspect of most purchase journeys – before COVID-19 hit, sales in store accounted for up to 85% of beauty product purchases in most major beauty industry markets, superseding the appeal […]
How to Engage Consumers Now: Insights for Skincare Brands – GWI Read More »
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By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice.
Where and How Often Do Consumers Watch Live Video? [New Data] Read More »
We receive a lot of communication on a daily basis. From email to SMS, social media, and digital advertising, the sheer number of channels brands use to communicate can be overwhelming. And because businesses are unable to communicate with customers face to face due to COVID-19, it feels like we’re receiving even more communication, especially
Consumers Share What Communications Work (and Don’t) During COVID-19 | SendGrid Read More »
This is an exceptionally challenging time for all of us. We continue to provide up-to-date information to help those looking to overcome disconnect with their customers and gain insight into how their digital lives have changed. Recently, in the second wave of our international study fielded in 17 markets between March 31 – April 2,
How to support consumers mental health during this time Read More »
Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences. April 21st, 2020April 21st, 2020 Consumers are being forced to dramatically change their behaviour as a result of COVID-19. In this new video, we examine which of these changes could last after
Consumers changes that will last after COVID-19 is over Read More »
It’s arguably now more important than ever to manage our physical and mental wellbeing. We’re at a time where we’re facing unprecedented challenges around the world, and the impact of the coronavirus on our personal wellbeing can’t be overstated. But technology can lend a helping hand in many ways – from telemedicine to wearable technology
How wearable tech is helping consumers take control of their wellbeing Read More »
COVID-19 afflicts more than the patients who contract the virus. The pandemic threatens the physical and emotional health of consumers who are contending with disrupted lifestyles and months of isolation. Our latest data shows that consumers are increasingly sensitive to their personal health; as of April 10, consumers report forming new behaviors to protect or
Brands’ moral, social, and political values are now a core issue for most customers and employees. Unfortunately, companies lack a systematic values strategy, leading to high-profile flubs. My new report, “Interactive Tool: Determine Your Company’s Strategy For Values-Based Customers,” features a Q&A tool that helps firms make conscious decisions about how much to bring moral,
How To Determine Your Company’s Strategy For Values-Based Consumers Read More »
Now’s the time to put your insurance company out there. However, it might be a challenge trying to market insurance in 2020 with all of the competition. This doesn’t mean it’s impossible, though. Here’s how to market insurance to consumers in 2020. Discuss Types of Insurance The first step of marketing insurance to consumers is
Naira is the Research Category Director at Mintel, providing insights from the Food and Drink category in Latin America. April 06th, 2020April 06th, 2020 Half of Brazilians are extremely worried about the risk of being exposed to COVID-19 and how the outbreak might affect their lifestyle. As a consequence, shopping habits have changed as consumers
