Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic. How to Help Local Small Businesses If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you […]
25 Tips for Consumers to Help Local Small Businesses Read More »
As we all navigate the fluidity and uncertainty of COVID-19, here at Forrester we are using our multimodal data to keep our finger on the pulse of rapidly changing consumer attitudes and behaviors. Stay tuned into our blog as we publish a series of posts highlighting the latest consumer trends that are shaping the cultural
A Snapshot Of US Consumers’ Attitudes And Behavior During COVID-19 Read More »
Animal feed enzymes industry has persistently been in a flux. Feed nutritional profile, consumer demand, animal production profitability, and environmental indexes are the principle rationales influencing the commercialization matrix of this business space. It was in mid-1980s to mid-1990s when the animal feed enzymes market enrolled in the commercialized sectors after validating the benefits of
Marcia Mogelonsky is the Director of Insight, Mintel Food & Drink, at Mintel. Her expertise focuses on a number of areas in confectionery and snacks. March 16th, 2020March 16th, 2020 As the scope of the COVID-19 crisis continues to unfold, many industries – and their employees – are looking at a chain reaction of challenges.
Alexis DeSalva is a Senior Research Analyst at Mintel. Alexis focuses on US Retail and eCommerce reports. March 12th, 2020March 12th, 2020 Project Runway is in its second season after returning to its original home network on Bravo TV. The Project Runway of today is still reminiscent of its former self. The reality show features
Project Runway is a reflection of what consumers want Read More »
Coronavirus is on all of our minds, screens and feeds – and for good reason. The outbreak is causing fluid and unpredictable changes to our day-to-day lives, and businesses everywhere are understandably worried about the impact it will have on them. Our role is to keep you clued into what’s happening across the consumer landscape;
Coronavirus: how consumers are actually reacting Read More »
Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews.
Majority of consumers want standards and tougher action against review fraud Read More »
Many consumers today look to their future and strive for much more than material success. They want to become better people. For decades, marketers have lumped consumers into groups along ethnic, regional and generational lines. However, in order to truly understand what makes a target audience tick, marketers need to look toward deeper truths: who
Three big themes emerge from Episerver’s Reimagining Commerce 2020 report: mobile, social and personalization. The study is based on a survey of more than 4,000 consumers across five key international markets: U.S., U.K., Australia, Germany and Sweden. Related: Get the Periodic Table of Digital Commerce Marketing Mobile primary for all but Boomers. While there’s evidence
Seventy one percent of consumers prefer buying from brands that align to their values. This statistic was unveiled by 5W Public Relations’ 2020 Consumer Culture Report. Brand Values Alignment Millennials find buying from companies that share their values even more important. In fact, 83% of this demographic stress the importance of value alignment. And they
71% of Consumers Prefer Buying from Companies Aligned with Values Read More »
