consumers

which channels do you use when researching products prior to buying online

Which channels do consumers use when researching products before buying online?

Consumer psychology, integrated marketing campaigns, Millenials, Multichannel and Omnichannel strategy, SEO BLOG / Good To SEO

Chart of the Day: Millennials (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consumers, we are more savvy with our purchases that ever before. By the time we have finally decided to buy a particular product we will have spent a good chunk of time researching our options […]

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One Thing Separates Creators From Consumers

creativity, SEO BLOG / Good To SEO

Most people, regardless of their age, operate like small children. They never truly grow up. What does this mean? Most children are focused completely on their own needs and wishes. They want more, more, more. As a foster parent, I see this every single day. We get our kids something, and within a few moments,

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The Post-Purchase Experience: What Consumers Want

SEO BLOG / Good To SEO

Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. The report was based on data from a survey of 2,000 consumers in the United States age 25 and older. Most respondents (60%) rate their post-purchase

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Alibaba Launches Network to Match U.S. Businesses with Chinese Consumers

Retail Trends, SEO BLOG / Good To SEO

Chinese ecommerce giant Alibaba Group (NYSE: BABA) recently announced the launch of the Taobao Global US Merchants Network to serve American small and medium-sized businesses. The network will help U.S. small businesses easily connect with merchants operating within Alibaba’s ecosystem, meaning small businesses can now reach the more than half a billion consumers on Alibaba’s

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A Closer Look at What Gets Consumers Clicking

Marketing, SEO BLOG / Good To SEO

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. It was a lot like trying to guess what kind of picture a

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Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

Amazon, Channel: Mobile, Google: Android, Google: Google Assistant, Google: Google Home, Google: Web Search, SEO BLOG / Good To SEO

Tech bloggers love to test and compare rival products. There’s an underlying assumption that the better product will always win. But other factors (e.g., price, brand and so on) can get in the way of rational market outcomes. A new study from agency 360i (reported in Adweek) asserts that Google Home is much more likely to answer people’s questions than Amazon Alexa.The headline is

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