The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a car or getting customers to pay only for the hours of Zipcar time that they use. In fact, SAP Sales Cloud GM Giles House told me, […]
Why subscription and consumption services need a different kind of marketing Read More »
While Facebook's core platform has gained more users, they're using the site less, leading to an estimated 20% decline in content consumption per person. Source link
Facebook Properties Saw Content Consumption Slide 7% In September Read More »
You’ve heard the expression that a person is “time poor but cash rich.” But what can marketers do with that type of information about consumers? The Video Advertising Bureau (AKA theVAB.com) produced an infographic that includes statistics from a report that explores the behaviors and media consumption of those Americans with plenty of cash but
The Behaviors and Media Consumption of Affluent Americans Read More »
If you haven’t already heard, video content is an important consideration for all brands on social. Video is currently the most engaging form of digital content, in general terms, and predictions are that consumer appetite for video will only increase – according to Cisco, 75% of the world’s mobile data traffic will be video by
Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram Read More »
Facebook has released a new research report as part of its “Shifts for 2020”series, which looks at how emerging tech is influencing user actions. The latest update looks at “four tech-driven shifts that will change the way we connect, come together and create community”. Those core shifts, as identified by Facebook, are: Increased media consumption
Facebook Releases New Report on Key Media Consumption Trends [Infographic] Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP e-commerce, SEO audits & content consumption appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: AMP e-commerce, SEO audits & content consumption Read More »
