Content

Customer Relationships – Content, Customer-Centricity, and the Power of Data: Acxiom’s Tim Suther on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I interview Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as “the original Big Data company”; FRONTLINE called it “one of the biggest companies you’ve never heard of.” […]

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5 Content Marketing Ideas for July 2018

Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is the act of creating, producing, and distributing content with the express purpose of attracting, engaging, and retaining customers. For many ecommerce companies, content is

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7 Content Discovery and Keyword Research Tools to Help Boost Your Marketing Efforts

A high-quality blog post can attract thousands of impressions, shares and comments – here are the engagement stats for an article I wrote a few weeks ago.  Writing such a post is easier than you think – in fact, I would argue that it’s the easiest thing to do, provided that you conduct your content

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How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

Pillar pages can be a great way to boost SEO for the services you offer. There are three general phases in a pillar page campaign; planning, content creation, and promotion. You need to do the planning, and your content needs to be great – but promotion is perhaps the most important part of a pillar page

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Social Media – Kill Your Content: Mitch Joel on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, we speak with Mitch Joel, well-known blogger, podcaster, and speaker, about his new book, Control Alt Delete. Not just another book about the social media “revolution,” Control Alt Delete serves more as a reflection on

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100+ Must Have List of Free Summer Content Titles: No Inspiration Required Copy

Are sunshine and high temperatures zapping the writing inspiration you need to compose your next blog post or piece of content? Does summer content creation or blogging take you back to your fourth grade homework assignment, “What I did For My Summer Vacation?”  Instead of getting into the writing zone, your creative juices are stalled.

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5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time

Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you get bored, maybe your imagination

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Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Gerace is founder, CEO, and director at Skyword, a company that offers organizations a content production platform as well as content creation and editorial services. Previously, Tom founded news and entertainment site Gather.com and Be Free, the first affiliate

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