Content

What Is Content Amplification (Including 30+ Content Amplification Tools)

Andy Crestodina, Barry Feldman, Content Amplification, Content Amplification Tools, Content marketing, Facebook, Gini Dietrich, PESO model, SEO BLOG /

Executed well, content amplification gives your content an exponential boost propelling it to yield above average results. Content amplification focuses on reaching the maximum possible audience during the first content delivery days. We’ll explain what content amplification is and how to integrate it into your content marketing strategy. Additionally, we’ll examine 30+ content amplification tools […]

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Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content

Channel: Local, Search Engines: Travel Search Engines, SEO BLOG /

Earlier this year, TripAdvisor removed critical reviews and negative posts about health and safety problems, including sexual assault, at a number of Mexican resorts and hotels. These were first-person accounts designed to be warnings to other travelers. A USA Today-affiliated paper investigated and uncovered the questionable conduct on the part of TripAdvisor, which has offered

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5 Reasons to Re-share Your Content on Social Media

Content marketing, SEO BLOG, social marketing, Social Media, Social media marketing /

Every time Stone Temple tweeted about this post, they got more traffic. We don’t have the y-axis from this graph, but if we just crudely measure the first tweet compared to the second, third, and fourth tweets, we see that Stone Temple got about 150% more traffic from those later tweets. Would you not like

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14 Skills for New, Growing, & Mature Content Marketing Programs

Content Strategy, Operations, SEO BLOG, Teams and Process, Teams and Skills /

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this

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Increase Conversions With a Content Marketing Platform

b2b, Consumer, Content marketing, SEO BLOG /

I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We had the basic metrics down but

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3 Advanced Strategies for Integrating Your Social Media and Content Marketing

Content marketing, Digital Marketing, SEO BLOG, Social media marketing /

When it comes to content marketing, there’s a lot to know and a lot of hats to wear. In order to be successful, you need a solid content marketing strategy. You need to write great content. You need to create interesting and eye catching visuals. You also need to do the right promotion and distribution

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New Report Underlines the Power of User-Generated Content, Rising Influence of Social

SEO BLOG /

Sprout Social has released it’s latest social media research report, this time looking at the impact social platforms have had on how we share personal updates – and how such updates are subsequently influencing purchase behavior. First up, In what will come as little surprise, Sprout found that 79% of people now view social media as the

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