November 7th, 2017 “The theory of relativity put an end to the idea of absolute time,” wrote Stephen Hawking in A Brief History of Time. “It appeared that each observer might have his own measure of time, as recorded by a clock carried with him, and that identical clocks carried by different observers would not […]
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No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its
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“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”-Brian Solis Content which is created by your fans and followers while participating in a contest or a giveaway is called UGC or user-generated content. 85% of users surveyed find visual UGC more influential than brand
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Starting a website or blog on the internet is one of the easiest things you can do today. Thanks to the power of WordPress, now anyone can get started with a blog of their own. All you need is to register a domain name and set up a shared hosting web account and you are
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Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars –
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From curated wish lists to telling your company’s story, December 2017 offers content marketers many opportunities to connect with shoppers. Content marketing is the act of creating, publishing, and distributing articles, podcasts, or videos with the goal of attracting, engaging, and retaining customers. Done well, content marketing may help your business grow long term. What
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Sure, you’ve heard about content marketing, maybe you’re even doing it, but are you aware of all the various aspects of the process – and are you utilizing them to best effect? To help provide a broader picture of the ins and outs of content, The Online Marketing Institute has put together this infographic, which
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True believers say content marketing has enormous long-term benefit. Skeptics say it’s just the latest marketing fad. As a startup or small business, do you go all in or go another route? If you’re not sure whether content marketing is for you, here’s the story of a startup that’s now 10 years into its content
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Heidi Cohen Interviews Noz Urbina Content Strategy: Connecting the dots between business, brand and benefits Q: What’s your best piece of advice for readers looking to improve their marketing? There are so many things wrong with marketing and content today, my best piece of advice is: be open to fundamental and deep change. Joe Pulizzi &
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With the start of November, the holiday season is on everyone’s minds. For some, this means increased engagement and customer service inquiries on the rise. In this week’s #SproutChat we talked about planning social content for the holiday (plan early, plan often), UGC and global recognition of holidays. Start Planning Early Try to get ahead of
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