Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these […]
Why Savvy Marketers Close the Pre- and Post-Sale Content Gap Read More »
A marketing agent or CMO with detailed knowledge of data on his side is a tough act to beat in today’s world – especially if they know inside and out the idea of metrics, and how to follow them. Today, most know the basics of metric follow: leads and traffic and other such basic metrics.
7 Types of Content Marketing Metrics Worth Tracking Read More »
There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?
Duplicate content FAQ: What is it, and how should you deal with it? Read More »
October 18th, 2017 The myth of content marketing runs deep. We still think that if we build it, they will come. But it’s been proven time and time again that this strategy doesn’t work. It’s time to fix that. My team at Convince & Convert and I today are releasing a new ebook: 4 Ways
Key takeaway: Google RankBrain favors content that readers love, so topic selection is critical. Find out which topics are trending, review what content already exists, and create something your customers will enjoy. Create specific content for a specific audience One of the best strategies for creating a foolproof content marketing strategy for Google RankBrain is
Content Marketing in the Age of Google RankBrain Read More »
Content marketing can deliver huge benefits – but as with any marketing process, you have to go in with a defined plan, with clear connection to your wider business goals, and you need to know what, exactly, it is you’re looking to achieve. Given the rise of content marketing, many businesses go in half-ready, with
5 Ways to Sabotage your Content Marketing Strategy [Infographic] Read More »
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link
SearchCap: Bing ads account linking, scary SEO & duplicate content Read More »
As always, I find inspiration for my business articles in the things I experience personally. Let’s start this article off with a little TMI: I am divorced and dating at 40. It’s an interesting world, and I’m learning a lot (though I have to say, it’s not for the faint of heart!). It occurred to me
Apply These 5 Dating Tips to Finding the Perfect Content Marketing Partner Read More »
It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in the process. This is perhaps one of the most misleading premises in
How to Avoid Orphan Video Content With Effective Market Activation Read More »
The words “duplicate content” strike fear into the hearts of many webmasters and SEOs. But the truth is, not all duplicate content is created equal. Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google punishes this method, so it
