Bing has added a new feature to its search results page, a box named “Popular Content.” David Iwanow spotted this first, where if you search for brands such as [dropbox] or [shutterstock], among others, you get this new search result feature. The popular content section is a carousel-like feature that lets you click the right […]
Bing adds ‘Popular Content’ search results snippet section Read More »
Kevin LeeCo-Founder and ChairmanDidit In June, the EU fined Google $2.7 billion for “unfairly” ranking some of its own services over those of rivals. Though this won’t have an immediate impact on the US, it could eventually reverberate and create new challenges for content management providers and international brands. Kevin Lee, co-founder and chairman of
What the EU’s Google Ruling Means for Brands and Content Management Providers Worldwide Read More »
You’re expected to feed your social followers buzz-worthy content on a consistent basis but don’t want to parrot your own stuff over and over. The struggle is real. Content curation is easy to screw up if you’re stuck in the habit of haphazardly posting social media content without some sort of time-sensitive strategy. On the
How Most Modern Brands Fail With Content Curation Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google menu list, Bing popular content & paid mistakes Read More »
markusspiske / Pixabay Visual creative content is a useful communication tool for many reasons. It uses the brain’s visual processing centers to instantly communicate information. It helps brands communicate in a more engaging way. It helps publishers enhance their content. But perhaps what is most enticing about creative content is that it is so shareable.
The Psychology Behind Why You Share Creative Content Read More »
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer relationships, it requires a steady flow of interesting content ideas. Content marketing is the act of creating, publishing, and distributing content — such as articles,
Aroonroj | Shutterstock.com Welcome to the fourth part of our analysis of SEMrush’s SEO ranking report, where we’ll weigh the importance of content length as a ranking factor. In part 1, we discussed what were the most important SERP ranking factors according to SEMrush. In part 2, we discussed website security and its effect on
How Google Feels About Content Length: Part 4 of our SEMrush SEO Ranking Report Review Read More »
Good user experience and well written copy sometimes just aren’t enough to get the sale. Even after explaining all the benefits you have to offer, there are many that curiously don’t decide to buy. This could be because they just aren’t interested, but it could also be that they’re chronic procrastinators. When you insert urgency
Injecting Urgency Into Your Content for Procrastinating Prospects Read More »
When starting out with a content marketing strategy, it can seem intimidating to go at it alone, especially without tools, resources, or help from a content marketing agency. I mean, would you ever throw someone into the ocean without a life jacket? Of course not. But when you task your marketing team with the challenge
8 Free Content Marketing Tools You Should Be Using Read More »
Editor’s note: You may have missed this article when we published it last year. We’re sharing it now because it’s a critical reminder of the key ingredient for any successful content marketing program. After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with the following
