The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on […]
A SaaS entrepreneur should know how vital content marketing is for their startup. But how can they use the content to find and retain new customers? You might think content marketing is as simple as creating compelling content for your blog. While reader interest is a key ingredient, you have to think about utilizing multiple
Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey is replaced by the student journey, says Jonah Deaver of Vertical Measures, who has worked with more than 200 universities in the past six years. That’s why it’s critical to engage
When we think of international marketing, we often think of shipping, transatlantic package rates, brick and mortar transactions, different languages, and so on. We might also think of faraway places, unreachable unless you run a large, multinational business. With the World Wide Web, of course, the world has become attainable. From anywhere in the world,
Repurposing your blog content is an amazing way to generate more buzz and more traffic to your website. When it comes to trying to get your message out to your audience, there is no better way than blogging. Having a blog on your business website can increase the amount of authority you have in your
If you give away your best blogging content then what’s left to sell? It’s a very interesting question that a lot of bloggers worry about when it comes to deciding how they are going to make money from their blog in the short and long term. Many of us get concerned that if they post
What Will You Sell if You Give Away Your Best Blog Content for Free? Read More »
Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently placed within pages that are constantly
Link Building through Co-Marketed Visual Content – Kaiserthesage Read More »
Instagram is taking over the world! Seriously, according to a study by Hootsuite, in 2015 the average number of photo shares per day on the platform was 70 million. And this year there are even more users, so the number is climbing every day. Obviously it is a network with increasing influence. So you should
How To Create Awesome, Eye Catching Instagram Content Read More »
If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance. Though a lot of CRMs are improving their analytics capabilities,
Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content Read More »
There are two ways to succeed in content marketing: Be the first one to break a story. Or be the best one to tell it. The latter is where a 10x content happens. By providing content 10x better than what is currently out there for a certain topic. Apart from offering a great product/service, content is
