Content

Measuring SEO Value Beyond Rank & File: How to Attribute Content Value

Marketing has always been about understanding and shaping behaviors. To achieve this aim, we must communicate effectively with our audience. Content is the necessary vehicle for delivering these messages. It has the power to persuade, entertain, excite, and inform people. As we gain the capability to attract Google traffic through images, videos, and even podcasts, […]

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Content creation guide: How to effectively think of SEO at every stage

SEO BLOG / Good To SEO

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares

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This start-up is using AI to suggest emojis, social content for SMBs

SEO BLOG / Good To SEO

This start-up is using AI to suggest emojis, social content for SMBs Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

SEO BLOG / Good To SEO

With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place.

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Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST]

SEO BLOG / Good To SEO

Podcast: Download Subscribe: Apple Podcasts | Android | “I think from an agency perspective, it’s always a positive to be able to have empathy for your clients and work through that. Now at the same time, when you do run a digital agency, you have mouths to feed. So it’s not as easy as signing

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How to Match Your Key Metrics to Your Content Goals

SEO BLOG / Good To SEO

Content marketing is a key component of any successful marketing strategy. Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as “inspiring,” “creative,” and “innovative,” leading to a 138% brand lift on social. But marketers can realize results like those and see

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Justice Department recommends new legislation holding Facebook, Google and Twitter liable for some online content

Technology NEWS / Good To SEO

The agency also seeks to force tech giants to be more transparent about their content-moderation decisions and more consistent in their enforcement of them, according to a report the department released Wednesday. The move might offer the U.S. government a new avenue to probe and punish companies over allegations of political bias. And the new

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Five SEO content types to power and grow your business through 2020

SEO BLOG / Good To SEO

30-second summary: The convergence of content and SEO has happened and digital is next. Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors. Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real

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Optimize content using headlines analysis

How to use headlines to help create and optimize content

SEO BLOG / Good To SEO

30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers

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What Is Better for Product Pages & SEO: Content or Backlinks?

SEO BLOG / Good To SEO

This week’s Ask an SEO question comes from Andrzej in Poland. He writes: “I work in an online store selling art supplies and I’m standing at a crossroads deciding what to do with product descriptions (which at the moment are in many cases below standards – sometimes just one sentence). I see two options: Create

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