contentfirst

Content-First: the Enemy of Design-first?

Web Design / By

You found the question counterintuitive…right, especially when the online gurus are heavily favoring content-first approach as their go-to strategy for website development process. The most touted payoff of content-first approach is that it fast tracks the website development process. But then, for a moment, forget the recommendations of the online gurus and think for […] …

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life is good

How Life is Good built a content-first app with an 89% retention rate

Channel: Mobile Marketing, How To Guides: Mobile Marketing, Mobile Marketing, Mobile Marketing Column, SEO BLOG / By

For more than 20 years, lifestyle brand Life is Good has been guided by one central mission: spreading the power of optimism. With “Jake” as the iconic mascot and a name that doubles as a slogan for the company’s values, the brand has worked hard on building a community that celebrates overcoming obstacles and coming …

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