As online video consumption has rocketed in recent years, we have witnessed a continued diversification of ad formats. Advertisers and publishers now benefit from myriad ways to engage consumers via video content, including new contextual opportunities provided by the emerging formats of video inventory on offer. Formats alone are not enough to improve effectiveness, the environment in […]
What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It can help you deliver the right content or services to the right people at exactly the right time. Organizations that market to customers
In 2016, Google said that 20 percent of all mobile queries were voice searches. Since that time, the number of virtual assistants in US households has continued to swell, with tens of millions of voice-enabled home devices projected to be in use. Voice as a primary search interface — beyond mobile phones — is a
Content may be king, but context is queen in the new voice-first world Read More »
Facebook’s adding some new data for video publishers, with a listing of ‘Highlighted Shares’, displaying the top Pages that are re-sharing their videos. As explained by Facebook: “Highlighted Shares showcases the top five Pages that have re-shared a video, ranked by views. The video publisher will also be able to see associated insights from re-sharers,
Facebook’s Adding New Video Sharer Data to Provide Publishers with More Context Read More »
As Snapchat works to boost advertiser interest – especially in the wake of their latest, disappointing performance numbers – the app has announced a new option which will enable brands to use Context Cards in their Sponsored Lens and Geofilter campaigns. As you can see, the new option will provide a ‘More’ prompt at the
Snapchat Adds Context Cards to Sponsored Lens and Geofilter Campaigns Read More »
Next time you’re curious about what you see in a Snap, new context cards from Snapchat will have the answer. Context cards allow users to search for more information about what’s in a Snap simply by swiping up. Information is sourced from TripAdvisor, Foursquare, Michelin, and goop — all of which are Snapchat partners. See
Snapchat’s New Context Cards Make Snaps Searchable Read More »
With the new Context Cards on Snapchat (NYSE:SNAP), you can now get everything from contact information to Uber rides, book a table through Resy, and more. Introducing Snapchat Context Cards The goal of Context Cards is to deliver more information on the Snaps you are watching. The update will allow users to continually get new
Snapchat Adds Context Cards and How Can They Help Your Small Business? Read More »
Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google Maps’ Street View. Now the mobile app is converting them into queries. On Tuesday, Snapchat rolled out a feature called Context Cards that enables people to access information about a venue tagged in a
Snapchat’s Context Cards turn Snaps into location-based search queries Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Snapchat Context Cards, Facebook and iOS 11, Social Video Myths Read More »
It has been said that advertising is the biggest psychological experiment ever. It turns out that advertising is also often the subject of psychological experiments. A popular question that has been studied since the 1950s is: How does the context of an ad affect its effectiveness? It turns out that context matters a lot. A
Fitting Into the Context of Lives (Instead of Just Content) Read More »
